China tourist spend big during Golden Week
发布日期:2020-10-15
Shanghai, Oct 15, 2020 - Chinese tourist spend big during the eight
days long China national holiday commonly known as the "Golden Week".
China Ministry of Culture and Tourism reported a record of 637 million
domestic tourist visits and USD$70 billion in tourism spending during
the week.
Strong Retail sales
According
to China Ministry of Culture and Tourism (MCT), total of retails for
goods and food purchase was 5% higher that previous Golden week holiday,
reaching a whopping 1.6 trillion yuan in eight days.
Spending power
It
is evident that the consumers of the world's second largest economy
still has the spending power or wish to spend, even under the pressure
of coronavirus since January 2020. Tourist spending power recovered to
about 70% of 2019.
Hotel & Entertainment
Trip.com
(formerly Ctrip) reported a 70% increase of hotel booking compare to
last year. Movie ticket sales reached $580 million during the week long
holiday.
Island and Duty Free
Hainan,
the tropical island in the South, double its sales from last year with
150% increase to USD$155 million. Duty free play a big role in the
number.
Foreign Goods
Although
Chinese traveler has yet to travel oversea, but this does not stop them
from buying foreign goods online. Alibaba sales witness an increase of
80% during the holiday compare to last year.
As life is
returning to normal in Mainland China, consumption is recovering. Having
said that, there are still many challenges and uncertainty ahead that
may slow the economy.